Hi everyone,
my name is
mohammed monjur
WELL COME TO FREELANCER HUB
I have worked on various projects and assisted in the execution of these strategies:
Developing and implementing marketing strategies for new product launches. Includes working on multiple projects at once
creating and managing social media campaigns
creating and managing Facebook ads, and Google Ads campaigns for clients.
Group work: We have over three-year of experience with individual clients around the world but most of from the USA and Canada very few other continents.
We are proving our Competence in the project, not to show off by content. So let us have a consultation about your project, make a plane get successful ROI
A Quick Background
I'm based in
I worked at
I am worked high-end Retail fashion industry, & a freelancer remote work
My roles were
shop in charge,
Facebook & google advertising
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My Competence object
GOOGLE ADVERTISING
Google AdWords
Search Advertising
Shopping Ads
Remarketing Ads
AdMob - Mobile App Advertising
Display/Banner Advertising
YouTube Advertising
SOCIAL MEDIA ADVERTISING
Facebook Advertising
Twitter Advertising
LinkedIn Advertising
Instagram Advertising
Group work
Facebook advertises as of blueprint strategy
WordPress website development, full customization
Logo design
Website SEO,
Digital Marketing
Success your business with us
Campaign Setup
in the platform to configure campaigns - setup budgets, targeting, creative and run dates
Install and configure pixels to track events and create remarketing audiences.
with the Client, Integrations to guide proper event configuration.
Ensure campaigns are properly configured to deliver against the campaign goals
Write ad copy with support to align with platform specifications and best practices
Campaign Optimization
Monitor ongoing performance to identify areas of opportunity
Adjust campaigns based on learnings to elevate performance: identify new audiences, refine negative keyword lists or adjust match types and bids.
Track spending to ensure the pace aligns with campaign goals. Adjust as needed to ensure the media paces appropriately.
Drive standards into delivery
Document key information about accounts and setups and ensure information is accurate and updated as needed
Adhere to agreed-upon procedures to enable scale
Ensure SLAs are met on assigned accounts
Key skills
Extremely detail-oriented and able to manage multiple projects concurrently
Values building and growing relationships
Knowledge of Paid Search and Display Strategies across platforms like Google and DSPs
Intermediate level of knowledge of digital advertising platforms and technology (DSPs, Google Ads, etc.)
Process-driven
Skilled oral and written communicator with the ability to work with distributed teams to drive results
Do not hesitate to ask any question to us via WhatsApp or email we will respond within one hour Thanks
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CAMPAIGN BUYING TYPES
Auction Buying
Reach and frequency buying
Frequency controls
Delivery controls
Predictability
Pricing
Day-parting
Optimization
Targeting
TRP buying
Auction
Reach and frequency
Target rating points
CAMPAIGN OBJECTIVES
Brand Awareness
Reach
Traffic
Engagement
App Installs
Video Views
Lead Generation
Messages
Conversions
Catalog Sales
Store Traffi
Data sources
Facebook Pixel
Facebook SDK
Offline Conversion
Facebook ad placements
Feed
Right Column
Instant Articles
Video Feeds
In-Stream Videos
Stories
Marketplace
Search
Instagram
Feed
Stories
Explore
Audience Network
Native, Banner, and Interstitial
In-Stream ·
Rewarded Video
Messenger
Inbox ·
Stories ·
Sponsored Messages
CAMPAIGN AUDIENCES
Core Audiences
Ads they tap or click
Pages they engage with
Activities people engage in on Facebook related to things like their device usage, and travel preferences ·
Demographics like age, gender, and location ·
The type of device they use and the speed of their network connection
Custom Audiences
A Customer File
Offline Activity
Facebook pixel (website traffic)
Facebook SDK (app activity)
Engagement on Facebook
Lookalike Audiences
Lookalike Audiences are based on sophisticated modeling and identify people who share similar likes, interests, or characteristics as your current audience. You can target a Lookalike Audience if you want to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
Dynamic Language Optimization
Objectives
Reach
Brand Awareness ·
Video Views
Traffic (website)
App Installs
Conversions (website)
Creatives
Single Image
Video
Slideshow
Dynamic Ads
Retail/eCommerce
Travel
Real Estate
Auto
Retargeting options
Custom Audiences
Lookalike Audiences
Loyal Customers
Existing Customers
BIDS AND BUDGETS
Ad auction
Pacing system/Bid pacing/Budget pacing
Advertiser controls
Bid strategies
Lowest cost
Cost cap
Target cost
Bid cap
Advertiser controls
Charge choice
Placement
Targeting
Budget
Estimated daily results
Estimating results like website conversions
Setting realistic expectations for results
Understanding the daily impact of changes to the budget, bid, targeting, and placement
Campaign budget optimization
Efficiently spend across all audiences
Spend less time managing campaigns
Simplified campaign management
De-duplicate audiences
How estimated daily results is calculated?
Your budget
Your bid
Your past performance information
Market information
Characteristics of your target audience
CBO best practices
Campaign Planner
Create and save reach and frequency predictions.
Create multiple versions of a plan, and compare them to find the best settings for your campaign.
Share your plans in various formats including email, a preview link, or .csv format
Buy your plan in the updated Ads Manager.
Tracking Parameters for Pixel Events
Content IDs
Contents
Content-Type
Product Catalog IDs
Value
STRATEGIC CREATIVE
Ad formats and placements
Single image
Single video
Carousel
Slideshow
Collection
Instant Experience
Resolve creative fatigue
Evaluate for creative fatigue.
Review your targeting strategy and audience saturation.
Remix creative through Facebook tools and, if needed, adjust your current creative.
Dynamic Creative
Optimize video ads for mobile viewing
Creating short videos (15 seconds or less)
Capturing attention quickly
Incorporating the brand early
Designing for sound-off experiences
Building for vertical viewing
Optimization of creativity can help improve results
Decreases in CTR as frequency increases
Increases in CPA as frequency increases
MEASUREMENT AND REPORTING
Measurement tools
Ads Reporting: Measure ad results and metrics.
Brand Lift: Measure the incremental impact your ad has on people’s perception of your brand.
Conversion Lift: Measure the incremental impact your ad has on sales outcomes.
Split Testing: Measure your ad variables, independently, to optimize your ad performance.
Attribution: Measure the performance of your ads across channels, publishers, and devices.
Facebook Ads Reporting
How many conversions have happened
The cost per conversion
The overall value of your conversions
Conversion Lift
A study with a single exposed group (single cell) can show you how advertising on Facebook may lead to additional business. For example, if you run a conversion lift study on your next campaign, you should be able to find out whether or not your ads resulted in more conversions than if you didn’t run your ads
Brand Lift
Understand how well your campaign resonates with your audience.
See how your campaign performs against the norms for campaigns in your industry and your region.
See the demographic breakdowns (age, gender, TV viewership groups, and video play durations) that cause the highest lift
Here's a simple showcase
of my work
Looking forward
to working with everyone!
